Wholesale – Useful Info

Wholesale FAQs

We want to keep this simple and help you get started without a huge initial investment so our minimum for Opening Orders and Reorders are the same: 12 items AND $100 minimum.  You may mix & match as many different items/designs/colors to reach the minimum.  

Though your shipment may go out sooner, please allow up to 2 weeks for your order to ship. NORMAL TURNAROUND TIME to receive your order is  2 – 3 weeks. 

If you need products by a certain date, let us know and we’ll do our best to accommodate.  All orders will be shipped via USPS Priority Mail and you’ll receive tracking information when they ship. 

Why does it take this long?  Our items are not sitting on a shelf in a warehouse getting dusty–you’re getting freshly printed tees! We print as orders come in. This allows us to keep costs down and in turn offer a better price to you which means more profit for you.

Brick & Mortar, Storefronts, Boutique or Antique Mall Booths:
If you own a brick & mortar storefront location, or rent space in a boutique or mall, there is a limit of one seller per zip code.  *Some exceptions may be made for sellers who are carrying different lines or products in the same zip code. 

We sometimes have multiple applications come in for the same zip code. You’ll have 30 days upon account approval to place an order, or the territory may be given to the next person in line and your account will revert to retail pricing. If you’re getting close to the 30-day mark and haven’t had a chance to place an order, no worries, just check in to see if anyone is waiting for that zip.

Accounts considered inactive for a period of 6 months may lose exclusivity rights.

Traveling Market, Flea Market, or Website Only Sellers:
No seller will have an exclusive right to sell Suzy Swede© products at any one Flea Market, Junk Show, Vintage Show, or similar venue. We have no way to control or keep track of who is selling at traveling shows, so please understand that you may see other sellers carrying some of  our products at certain shows.  PS. Please be nice to each other.   Online-only boutiques do not have zip code protection. 

Wholesale merchandise may not be returned or exchanged. We only accept returns or exchanges in the case of defective or incorrect merchandise.  Please inspect all shipments immediately upon arrival. 

Occasionally there can be flaws in the printing or the garments themselves that we miss while printing, or maybe a wrong size or design snuck in there. If you find anything amiss, please email suzy@suzyswede.com within 7 days of receipt of the order so we can fix it.  Note: if you happen to find an issue, such as a mis-sewn seam, or mis-labeled size after the 7 days, just let us know. We understand things like that are hard to miss and we’ll take care of it!

Sorry, but coupons are only valid on retail orders. Watch your email for Exclusive Retailer News for occasional wholesale specials. 

*The VIP Club email coupons are for retail customers. If you ever want to place a less-than-minimum retail order and want to use a coupon, let me know and I can switch your account to “Retail” temporarily.

Any cancellation requests must be emailed to suzy@suzyswede.com within 24 hours.  

We can’t make changes to your order once it’s processed. If it’s super duper important to change the order, or you forgot something important, email us and we’ll see what we can do.  We can usually swap a different size, color, or design if the item is the same price. If it’s a major change, we usually cancel and refund the original order and have you place the order again. 

Pricing of the products to purchase to resell is up to you. We suggest the same retail that we use here on the website, but it’s not required.  A good rule of thumb is to double your investment, but some apparel retailers will mark up to 66%. 

Our retail pricing is based on a midwestern US price point, however, depending on your market and location you may want to sell at a higher price point. You know your market and what it will bear better than we do, so we don’t require a minimum resale price.  Please do not remove tags or other Suzy Swede©  branding from any product. 

Here’s a helpful article from Bizfluent if you need help figuring out how to mark-up apparel for retail:  Bizfluent: How to Price Retail Clothing by Veronica Maier 

Not sure what size to breakdowns to order?  We have a handy-dandy guide you can download here and use as a guide: Size Breakdowns    

Keep in mind, if your customer base is a younger crowd, you may want to add more smaller sizes. We all put on a few pounds as we age, (bummer, I know) so if your customer base is an older crowd, you may want to add more of the larger sizes. 


$100 – $249:        $15 Flat Rate

$250 – $399:        $19.99 Flat Rate

Over $400:           FREE SHIPPING

All packages will be shipped via USPS Priority with tracking and insurance. 

*Shipping prices subject to change.

Shipping costs vary widely country to country, so here’s the deal: Once you place your order, exact shipping costs will be determined based on destination & package weight. Give us up to 24 hours to determine your shipping rate and we’ll email you with the total.  You’ll have the option of paying the shipping costs and proceeding with the order, or canceling and receiving a full refund.  If you’re ordering from several US suppliers and using a freight service to ship it all at once, just put the US address of the service to determine the US shipping rate. Need a freight service? We recommend: https://www.cfrrinkens.com/


Selling on independent websites, or your business Facebook page is fine (NO Buy-In groups), just let us know your site URL when you register so we don’t mistake you for one of the boneheads who’ve stolen several of our designs.  

The only caveat we have is NO selling of Suzy Swede© products on Etsy, Amazon, or Ebay.  

Wholesale pricing is available to customers that will be reselling our products to their consumers through an established retail store, boutique, vintage/flea market, or independent website. 

Selling on independent websites, or your business Facebook page is fine (NO Buy-In groups), just let us know your site URL when you register so we don’t mistake you for one of the boneheads who’ve stolen several of our designs. You are NOT allowed to sell Suzy Swede© products on Etsy, Amazon, or Ebay.     

Please do not remove tags or other Suzy Swede©  branding from any product.

Nebraska sellers: please provide a copy of your resale license or a Form 13 before placing your first order.

Want to apply for a wholesale account? Just click here! 

Here is a very simple starter ratio based on an unknown or “average” customer base:

Small: 1        Med: 3        Large: 6        XL: 5        2XL: 2        3XL: 1

Here’s what an average order of 50 shirts typically looks like: 

Small: 4       Med: 10       Large: 16       XL: 14       2XL: 4       3XL: 2

Keep in mind – We all put on a few pounds as we age (bummer, I know.) so if your customer base is older, you may want to adjust and add more larger sizes. If your customer base is a younger crowd, you may want to add more smaller sizes. 

Yes! We ship all wholesale packages via USPS Priority. If you have both a PO Box and a street address, please include both.  

Still have a question or need some help?

Quick Links

Two Ways To Order Wholesale:

A) Shop in each individual item page. Simply add your size, color, and quantity to the cart, just as you do when shopping Suzy Swede as a retail customer.

B) Use the Wholesale Order Form (See link above.)  Here you can search by item name or SKU, or pull up an entire style or collection all at once. This is a fastest and easiest way to order.

In A Rush?

Normal turn-around time is up to 2 weeks. If you need an order for a certain event or by a certain date just email and let us know and we’ll do our best to accommodate you. 

Order a banner to let your customers know where to find their new favorite tees! Add your shop or boutique name for free. 

I’ve put together a Pinterest board full of fabulous retail display ideas and inspiration for your visual marketing, whether you own a clothing boutique, a vintage market, or sell at flea markets. 💘  I’d love to see your displays too! ~ Suzy

  • Live a Little Wilder: diy headband organization
  • d46efcc6f0326124f89e36518e4f0484
  • Love this cash wrap! Maybe in lighter tones? I wonder if we could find someone to custom build us one.
  • Vintage Western Section Ideas
  • 5893b47219fa72e8448a43b34a655234
  • Wanderlust shop interior part two.
  • Fireplace cash wrap stand
  • 8de5812137745eec15b9fa0eb22085a4